Google trackers have been found on 75% of the top million websites. This means they are not only tracking what you search for, they’re also tracking which websites you visit, and using all your data for ads that follow you around the internet.
Your personal data can also be subpoenaed by lawyers, including for civil cases like divorce. Google answered over 100,000 such data requests in 2016 alone!
More and more people are also realizing the risk of relying on one company for so many personal services. If you’re joining the ranks of people who’ve decided Google’s data collection has become too invasive, here are some suggestions for replacements with minimal switching cost.
Most are free, though even those that are paid are worth it — the cost of not switching is a cost to your personal privacy, and the good news is we have a choice!